If I were a moderately attractive woman, on a whim I could fill a meeting room with attendees for a seminar on scam awareness.
If I were an extremely attractive woman, on a whim I could fill a large auditorium with attendees for a seminar on scam awareness.

If either of the two bullet items above were true, I would not be begging people to learn about internet scams, I would actively be turning down speaking engagements.
That phenomenon is far from unique to either:

Building awareness of scams.
or
Executing scams.

If a news organization wants to get an interview with Warren Buffet, it is possible that the organization will send someone who has only X chromosomes
However, if the organization is actually serious about getting an interview, there is a significantly greater than 50/50 chance that it will send someone who has both X and Y chromosomes.
However:

I'm not an extremely attractive woman.
I'm not even a moderately attractive woman.
In fact, I'm not even a woman at all.

As such, as a hook to get people interested in my website, my website will include not just the first bullet item below, but both of the bullet items below.

Information on how to recognize common internet scams.
That information will be intended for all visitors to this website.
When you recognize a given internet scam, please do not explain to the scammer how you recognized the scam.
If a scammer is convinced that you will not fall prey to a scam, he or she may ignore whatever you have to say and quickly move on to the next victim.
However, some scammers will incorporate your feedback into an improved version of a scam.
A matchmaking service intended for a relatively small number of people.
Why a small number of people?
Because I will be meeting each person over video before introducing him or her to others.

If you are a man that owns his own home, you should not fall for dating themed scams, because there are real women who want to be with you.
If you are a man who neither owns his own home nor has unambiguous indicators of a high status career to come, you should be extremely careful with internet dating.
You will be communicating overwhelmingly with internet scammers, plus a small number of women in pursuit of one or both of the following:

Ego validation
Foodie calls