Sugar daddy and sugar momma scams are very common.
Sugar daddy and sugar momma scams are examples of social engineering.
This one web page and the video embedded within it on their own will not cause sugar themed scams to end, but hopefully they can warn some people.
If you are a man
You should be highly resistant, if not outright immune, to sugar momma scams.
You should understand that anyone online posing as a woman that wants to pay you for companionship is a scam, regardless of whether the person contacting you does or does not look like any of the photographs that he or she may have provided.
If you are a woman
You should still be highly skeptical if someone represents to want to be your online sugar daddy.
Regardless of your gender
At some point in a sugar themed scam, the scammer will likely ask a prospective victim for one or both of: